Seda is the finalist of the Azerbaijan Design Award 2020. Integrating technology and aesthetics has resulted in creating a sense of relaxation in the use of technological gadgets for all users, along with multifunctional for the appeal and optimum use of space, which have been Seda’s main design ideas. Seda designed on the base of modern intelligent technology, and it is a Bluetooth portable speaker. It could be connected to any mobile phone, and there is a USB port for connecting to external storage. The embedded light could be used as a desk light. A rotational role in the center of the body is used for ordinary writing or drawing tools organizing.